Word: bumrungrad
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...Thai capital for that long-awaited nose job or hip replacement, rest assured that bland hospital food is not on the menu. Hearty gumbo is, however - at least at the new branch of Bangkok's popular Bourbon Street Restaurant and Oyster Bar, located atop the auxiliary wing of Bumrungrad International Hospital, www.bumrungrad.com. The outlet is part of a global lineup at the Mezz, a recently opened food court decorated like a large executive lounge. Apart from Bourbon Street's blackened redfish and popcorn shrimp, you can dine on sashimi, Vietnamese egg rolls and, in keeping with the hospital's increasing...
...almost unthinkable to go to Bangkok's private hospitals and not eat," says Ruben Toral, head of health care consultancy Mednet Asia and a former group marketing director at Bumrungrad. "These hospitals have a large captive audience and have learned that one way to win customers is to appeal to their stomachs." That's why Bumrungrad already hosts the "Roman-style" Portofino, the Bangla House (serving Bengali, Egyptian and Thai food) and the Au Bon Pain sandwich bar and deli, plus a McDonald's that makes in-house deliveries (hardly a cholesterol-reducing prescription...
...neglect diners in hospital beds, Bumrungrad is into the 11th year of a project that sees Thai chefs from major hotels creating themed menus that dovetail with patients' dietary restrictions. Here's hoping they go easy on the chili, though. Not everyone needs to add spice to the results of a CT scan...
...country for comparatively inexpensive sex-change operations, where patients faced fees as low as $5,000, as well as looser requirements for pre-surgery psychological counseling. Thailand is now a destination spot for all types of plastic surgery as well as a host of routine medical procedures. Bumrungrad International Hospital in Bangkok is probably Thailand's best-known mecca for medical tourists, boasting patients from "over 190 countries" and an "International Patient Center" with interpreters and an airline ticket counter...
That sloppiness, among other things, widens the price gap with foreign hospitals that entrepreneurs are exploiting. United Group Programs (UGP) of Boca Raton, Fla., a third-party administrator that sells a low-premium, bare-bones form of coverage called a mini--medical plan, this month began promoting Bumrungrad Hospital as a preferred provider to its customers. Employees of self-insured businesses who use the more conventional plans designed by UGP will also have access to the Thai hospital. This means that UGP offers the option of partly or fully covered medical tourism to some 100,000 people, including those...