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During this sea change, Sharp intends to use Aquos as the product that burnishes its reputation as a top-tier global brand. International business already accounts for about half of Sharp's revenues, with buoyant sales of its high-end TVs in the U.S. and Europe driving those gains. The company has also benefited abroad from the launch last fall of a worldwide branding campaign, including ads produced by Wieden+Kennedy, an agency that's famous for managing Nike's advertising. Since the spots began airing, brand recognition for Aquos in the U.S., according to market-research surveys, has jumped...

Author: /time Magazine | Title: Sharp's New Focus | 9/19/2005 | See Source »

...water for five nights," Fuqua's neighbor Mohammed Ally, 70, told TIME's Brian Bennett. "They were taking care of the elderly people." Fuqua saw a neighbor using his empty refrigerator as a rowboat to paddle through the water to get help for his pregnant wife. When the buoyant refrigerator tipped, Fuqua dove off a second-story balcony to help and sliced his feet on a rain gutter. "I was going to make sure everyone...

Author: /time Magazine | Title: The Aftermath | 9/4/2005 | See Source »

...dollar?a 2.1% increase in its value?and decreed that henceforth it would trade within a narrow band of 0.3% each day against a basket of (unnamed) currencies. Now that the yuan is allowed to float, even only slightly, its value should better reflect China's buoyant economic growth and its booming trade with the rest of the world. But the 2.1% shift is so slight that it amounts to little more than "a toe in the water," says David O'Rear, chief economist at the Hong Kong General Chamber of Commerce...

Author: /time Magazine | Title: The Yuan Effect | 7/25/2005 | See Source »

...performances that depend on intensity, not special effects, to reach the back rows. Scramble up to the farthest seats, look down toward the field. Springsteen, on the bright, distant stage, looks as if he were singing in the engine room of the Close Encounters spaceship. But the sound is buoyant, even this high, enhanced by people all around, dancing, singing along. You can just about see Bruce below, but you can hear him everywhere, and, even at this distance, you recognize him. He is the promise that has not eroded, the best part of every single person there to hear...

Author: /time Magazine | Title: Music: 'Round the World, a Boss Boom | 6/21/2005 | See Source »

Reagan's last stop in a 21-hour day was on Capitol Hill. Still buoyant, he arrived by helicopter from Andrews Air Force Base to a cheering, stomping joint session of Congress. "I can't claim we had a meeting of the minds on such fundamentals as ideology or national purpose, but we understand each other better," Reagan declared. "That's key to peace...

Author: /time Magazine | Title: Fencing at the Fireside Summit | 6/21/2005 | See Source »

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