Word: burger
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Dates: during 1970-1979
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Brushing aside the Fairfax County bar's contention that its price list was merely advisory, Chief Justice Warren Burger found that "the fee schedule was enforced through the prospect of professional discipline from the state bar. [A] naked agreement was clearly shown, and the effect on prices is plain." Such naked agreements were long common in bar associations; 34 states once had some kind of minimum fee schedule covering legal services. But in recent years the number has dropped to 18, as lawyers began to worry that they might indeed be subject to antitrust laws. The traditional theory...
...Ladies Sodality pitched in to serve rice, act as interpreters and deliver messages. Other volunteers served as cooks and baby sitters, changing diapers and burping infants. One of the few offers the military refused was one from McDonald's to provide each of the arriving evacuees with a burger and a Coke as they set foot on American soil in order to introduce them as quickly as possible to what the hamburger chain's publicity men call "the American way"; to Air Force officials the idea seemed a bit like a publicity gimmick...
...McDonald's Fillet O'Fish begat the Moby Jack. In early morning skirmishes, Breakfast Jacks fight Egg McMuffins. In its ads, Jack long tried to counter Ronald McDonald with Rodney Allen Rippy, a five-year-old who demonstrated on TV his inability to stuff a Jumbo Jack burger into his mouth...
McDonald's officials take the direct assault with unruffled patriarchal calm. Says Public Relations Director Matt Lambert: "We couldn't be anything but pleased that their advertising stresses our success." Anyway, the fast-food battle is a three-or even four-front war. Burger King, another contender in the hamburger hassle, has funded a $3,000 "John Denker Scholarship" at the California Institute of Technology to honor a Caltech student who recently sabotaged a $47,000 McDonald's-sponsored contest. Denker found a loophole that allowed him and 25 fellow students to submit more than 1 million...
...Northern California, for example, Kentucky Fried Chicken sells out of low-slung buildings with dark mansard roofs. But when Salem, Mass., a small city proud of its 18th century buildings, insisted that a proposed new Burger King had to complement the town's colonial architecture, the chain drew the line. Instead of responding with its well-known slogan, "Have it your way," Burger King abandoned its plans to build in Salem...