Word: burger
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Dates: during 1980-1989
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Where's Herb? Who knows, but Burger King's white-socked, balding nerd cannot be found taking any bows in the Alabama senate. Last week that august body passed a resolution denouncing Burger King for "consumer fraud" in its Where's Herb? contest...
...burger brouhaha started in March, when Jason Hallman, 15, of Bessemer, Ala., became the first person in his state to spot Herb in a Burger King store. The bespectacled actor was on a nationwide tour of Burger King outlets as part of a $40 million promotional campaign. The young man thought he had won a $5,000 prize, but Burger King, upon learning his age, denied him the jackpot and gave it to his friend David Brown, 16, who was with Jason that day. Reason: the rules of the contest, posted in all Burger King stores, said that winners...
Instead of quietly dropping the matter, Jason's parents decided to complain to their state senator Mac Parsons. After investigating the dispute, the Alabama senate concluded that Burger King had never made the rules of the game clear in its advertising campaign. The lawmakers threatened to "invoke remedial legislation" if the company failed "to rectify the consumer fraud it has perpetrated." Said Senator Parsons: "I feel what Burger King did was as bad as what the Grinch did when he stole Christmas...
Unable to attract the youthful or specialized workers that they want, some employers are turning to senior citizens or the handicapped, among others. In Atlanta, one burger shop boasts an 80-year-old kitchen worker, while at a school for the deaf an information session on the jobs that deaf workers can effectively perform drew representatives from 20 local companies. Some firms are looking overseas for aid. Last October Grumman, the Long Island, N.Y., aerospace company, hired 28 engineers from Britain for six months to help design U.S. military aircraft. Says Miriam Reid, a Grumman spokeswoman...
...payroll can also win up to $100. In Missouri's affluent St. Louis County, McDonald's recently offered free movie tickets to passersby in order to fill a hall with youngsters for a hiring spiel. In Dublin, Ohio, Denny Lynch, a vice president of Wendys International, says that the burger chain is looking into scholarships as a lure to start young people on an up-from-the-bottom career with the company...