Word: burger
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Dates: during 1980-1989
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...will in the dinning room features colorful photographs, carefully arranged and tastefully framed among them are shots of Widener Library, Memorial Church, Lowell House, and Harvard Stadium. Two small shelves lined with law journals stand beside a large "Veritas" insignium engraved in wood. A Harvard Club perhaps? No, a Burger King...
...peers and even to discipline reality. A real jerk may be a nerkey, a combination of nerd and turkey. Is something gnarly? That may be good or bad. But if it is mega-gnarly, that is excellent. One may leave a sorority house at U.C.L.A. to mow a burger. Slang has less ideological content now than it had in the '60s. Still, it sometimes arises, like humor, from apprehension. High school students say, "That English test really nuked me." On the other hand, in black neighborhoods of Washington, D.C., if you had a good time at a party...
McDonald's executives were particularly incensed that Burger King's taste and quality claims were apparently based upon market surveys specifically commissioned by the Miami company. This, they said, made the claims not only suspect but biased and purposely misleading. Besides, charged a McDonald's spokesman, broiling is not all that Burger King does to its burgers; after the meat is flame-cooked, the patties are kept warm in steam cabinets and then reheated in microwave ovens just before serving. The implication: if a McDonald's Big Mac is greasy, then a Burger King Whopper...
Meanwhile, Wendy's weighed in with its own beef, claiming in a $25 million federal suit that Burger King's ads are false and misleading. Wendy's officials contend that their burgers are actually the best tasting of the lot, since they are made from fresh meat whereas both McDonald's and Burger King patties begin with frozen meat. Wendy's has also called for a "national taste test" among actual hamburger eaters to settle the searing issue once...
...week's end lawyers for all three firms were still quarreling in court, the Burger King ads were still running on television, and no one seemed to be developing much of an appetite for a national hamburger...