Word: burger
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Dates: during 2000-2009
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...initiative on April 24. Dubbed Make Work Pay!, the campaign aims to convince the public in 35 U.S. cities that all Americans who work hard deserve to earn a wage they can live on. "Someone working full time should be able to support themselves and their family," says Anna Burger, Change to Win's chairwoman...
When a group of obese teenagers sued McDonald's, claiming that it made them fat, the widely publicized case drew howls of derision. But the burger giant and its competitors aren't laughing anymore. When Federal Judge Robert Sweet threw out the teenagers' case last February, reasoning that customers knew the dangers of eating Big Macs and supersize fries, he went on--in less noted parts of his ruling--to set the stage for future lawsuits. He noted that "Chicken McNuggets, rather than being merely chicken fried in a pan, are a McFrankenstein creation of various elements not utilized...
Cheap, popular staples--like a grilled-chicken sandwich or a burger--should be harder to locate. Rapp likes to make the customer read through a mouthwatering description of seared ahi tuna before he finds them. "This is akin to the grocery store putting the milk in the back," he says. "You have to walk by all sorts of tempting, high-priced items...
Fast-food-style marketing tricks, such as silver burger wrappers and plastic salad shakers, cost a little extra, but they boost sales. (When the shakers ran out at the middle school, salad sales dropped from 30 a day to 0.) The cafeterias resemble local eateries too. The Cub's Den at Shawnee Middle School looks just like a food court at a mall. Taylor has similarly revamped the serving areas at the high school--South of the Border serves Tex-Mex; Grandma's Corner has home-style cooking. Marketing is a necessity. "We're a business," Taylor says. "If your...
MANISON AVENUE Ad campaigns for Burger King's Texas Double Whopper play an I Am Man manthem a la Helen Reddy; Miller beer has celebs solemnly debating "Man Laws...