Word: burger
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...move that could be the New Coke of Coudreaut's career, his kitchen has created the Mac Snack Wrap, or Mac Wrap for short. The Mac Wrap is the first new version of the Big Mac the company has introduced since the iconic burger was launched in the 1960s. The Big Mac remains on the menu - the company isn't stupid - but executives were so fearful of spinning off a variant that internal negotiations and testing took a year. "Don't touch" was the attitude toward the Big Mac when he arrived, says Coudreaut. The fact that the top brass...
...Bartley: Me? My favorite is "The Burger Deluxe." I love the onion rings...
FlyBy: What is your favorite burger...
...Bartley: Well, I got the idea after working at my uncle's restaurant in Garden City, New York. I bought a grocery store in the Square and converted it into a burger joint. The novel aspect of the restaurant was that we charged 48 cents for a burger! I wanted to make the restaurant seem like a dorm, so I bought a bunch of long wooden tables and tons of posters...
...Bartley: I actually just called Skip [Gates] about this the other day. I told him that I want a BS (burger science) degree. I mean, I've been feeding protein to the Harvard brain trust for 50 years now. Protein is great brain food. Without it, all of these bright students and professors might've ended up at Yale...