Word: burger
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...least one brand guru is also shaking his head in disbelief. "It's a complete and total waste of time and resources," says Rob Frankel, who has consulted for companies like Disney, Burger King and Sony. "Nobody has a clue as to why they did this or what the name means. If you are going to rebrand, it should communicate a strategy. Now you'll just say, 'The old Comcast guys f_____ up my cable.' " (See TIME's Tech Buyer's Guide...
Historically, the fact that pizza was cheap and convenient frequently overshadowed how bad it was. But in the same way that you can't ever look at a Quarter Pounder quite the same way after you've eaten a Shake Shack burger in New York, or Taco Bell after you've had the real thing in East L.A., even brief exposure to good pizza ruins you for the likes of Domino's or Pizza Hut. There's a night-and-day technical difference between the crisp but pliable, barely yielding quality of fresh pizza crust, especially with the telltale little...
...been over 10 years since the crime went to trial, and both suspects, after serving some prison time, are free. Now, the Burger King murder is back. Last month, prosecutors reopened the case after the unresolved crime got a wave of attention from a South Korean film and several television series this fall. Critics have long said the trial was bungled, claiming that a 1966 bilateral treaty (SOFA), which outlines the legal rights and responsibilities of U.S. soldiers in South Korea, hinders investigations into crimes committed by American servicemen and their families in South Korea. In 1998, the court dropped...
...activist at the National Campaign for the Eradication of Crimes by U.S. Troops in Korea, a nonprofit organization in Seoul. "It restricts the right to continuous detention before prosecution, and whenever people protected by SOFA go to court, an American representative has to accompany them." In the Burger King homicide case, activists also complained the treaty hindered the South Korean court's ability to subpoena the children of U.S. servicemen to give crucial testimony that could help in proving the guilt or innocence of the suspects...
...Many think the government made a wise move in reopening the case, and that resolving the Itaewon Burger King murder will help heal old scars between American military bases and the South Korean residents living around them. But Park, the activist, asserts that a new trial will only be the first step in a struggle to revise the treaty that could take decades. "It'll certainly loosen tensions, but only a little bit," Park says. And without a conviction, many South Koreans will continue to harbor anger over what they believe was the great solvable murder that went unsolved...