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...Burger King has not exactly lived up to its name in Japan. It has only 15 stores nationwide, compared to McDonald's roughly 3,750. But there's no denying that Burger King now offers the biggest burger in town. This month, the American fast food chain, in an oddball marketing tie-up with Microsoft, launched the Windows 7 Whopper, a 5-inch (12 cm) tower of meat stacked with seven beef patties and weighing nearly a kilogram - more if slathered with ketchup. The magnitude of meat has evidently blown the idea of a traditional lunch of fish and rice...

Author: /time Magazine | Title: Burger King Gives Japan a Seven-Patty Challenge | 10/31/2009 | See Source »

...incarceration under apartheid only to emerge with forgiveness for his racist jailers and become an icon to the world, is an inspiring figure. But what about unauthorized books that bear Mandela's name? Or charities that use his name to boost their profile? What about, God forbid, a Mandela Burger...

Author: /time Magazine | Title: McMandela? Protecting the Brand of a Legend | 10/30/2009 | See Source »

...legend has grown ever larger, Mandela has been faced with all of these situations. (The Mandela Burger - 200 grams of beef, topped with salad, tomato, cheddar cheese, and accompanied by fries and a choice of guacamole, salsa or jalapeños - costs a whopping $24 at Café Mandela in Copenhagen.) Increasingly, however, Mandela's handlers are fighting back. (See pictures of Nelson Mandela...

Author: /time Magazine | Title: McMandela? Protecting the Brand of a Legend | 10/30/2009 | See Source »

...power based on the prices charged at the local Mickey D's, dubbed the Big Mac Index. That's not to say that every nation carries the same menu items: choices vary widely depending on location. The biggest seller in France after the Big Mac is a mustard-topped burger called Le Royal Deluxe. Some Asian locations serve fried shrimp in a Big Mac roll, while McDonald's in India don't serve beef at all, relying instead on burgers made from veggies, rice and beans. Brazilian McDonald's offer baked banana pies for dessert. (Read "Not Everyone Is Lovin...

Author: /time Magazine | Title: McDonald's Abroad | 10/28/2009 | See Source »

...asserted that nations with McDonald's locations do not go to war with each other - the so-called Golden Arches Theory of Conflict Prevention - although that thesis notably collapsed in the case of the 2008 war between Russia and Georgia. There are other signs that overseas resentment of the burger giant has softened. A McDonald's is slated to open in November in a shopping area beneath one of France's most treasured cultural meccas - the Louvre - but the news has hardly caused a stir in the City of Light. Bank employee Laurent Mortin told the New York Times...

Author: /time Magazine | Title: McDonald's Abroad | 10/28/2009 | See Source »

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