Word: burgers
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...thing: the customers are still reasonably happy--22 million of them show up every day--and they'll gladly take a bargain where they can get one. But McDonald's biggest problem is that customers are, increasingly, just as happy to go elsewhere for their junk-food fix: to Burger King for arguably better burgers, to Wendy's for better variety, to Starbucks and Einstein Bros. for better coffee and bagels in the morning, and to Boston Market or any number of gussied-up supermarkets for dinner. Says Greenberg: "I really believe our restaurants are running better today than...
...Malcolm M. Knapp, a food-industry consultant based in Manhattan. "For a long time, it was good enough to be consistent and clean. Now America wants taste." That was the idea behind the Arch Deluxe, which the company unveiled last year after extensive testing, promoting the product as a burger for grownups. It bombed. Arch Deluxe failed to deliver on the taste front. Says franchisee LuAnn Perez, one of the company's harshest critics: "We were going to make a sign that said, 'It's the food, stupid,' and send it to the board." Janice Meyer, who covers McDonald...
...crowded out there. Operators of quick-service restaurants (QSRS, in the industry lingo) have been expanding the number of taco stands, pizza parlors and burger joints 6% to 7% annually. Compare that with the increase in available mouths, 1% annually, and the equation becomes clearer: the only way to grow business is to bite off a piece of the other guy's sales...
...finally got to order my burger. While it was being made, Rebekah Zuercher, a freshman on the team, asked me an interesting question...
...have felt peace, like in 1996 when I stretched out on the bleachers at Lavietes, off duty, and watched the Harvard women's basketball team give Penn the drubbing of its life. Or the countless times that I have enjoyed a burger after a field hockey game, courtesy of Chez Clark...