Word: burgers
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Peddling perfume at gas stations? The idea seems as silly as selling caviar at Burger King. Yet for four foolish years, France's Societe Bic, maker of disposable pens, razors and cigarette lighters, sought to extend its throwaway empire to the epitome of upscale sophistication: French perfume and cologne. The company introduced low-budget plastic atomizers for men and women at newsstands, hair salons and gas stations across Europe and the U.S. Multimillion-dollar ad campaigns touted Bic fragrances as "the naked perfume" and "Paris in your pocket...
...fresh eggs only when a guest explicitly requests them sunny-side up. Diners are not told of this shell game, for as a Hyatt spokeswoman insists, "to the average person's taste, I don't think you'd notice." Liquid eggs have become the norm at fast- food chains (Burger King) and on airlines (United and American...
...just as much protein. Ostrich meat is lower in calories than even chicken and turkey. America's 1,000 or so ostrich growers, who raise the birds for their hides and feathers, are thrilled by the potential of this new market. Says ostrich rancher Gary Teixeria, who had the burger brainstorm and passed it on to Barredo: "The public is just eating...
...past year, restaurants are adding such moderately priced classics as fried chicken, meat loaf and bread pudding. Restaurateurs have coined a phrase for it: "casualization." In fast food, price is the object. After Taco Bell won new fans by pricing about half its items at 99 cents or less, Burger King began offering Burger Buddies cheeseburgers at 29 cents for customers who buy fries and a drink...
That tenacity was evident again last weekend, as Sokolof worked far into the night preparing a full-page ad scheduled to run this week in major newspapers. The ad extols the virtues of McDonald's new hamburgers and advises Wendy's and Burger King that they too had better take the lean route. From deep in America's heartland, Sokolof is ready to strike again...