Word: burgers
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Undaunted, with few exceptions, major newspapers ran another Sokolof ad in July. This one was headlined MCDONALD'S, YOUR HAMBURGERS STILL HAVE TOO MUCH FAT! AND YOUR FRENCH FRIES STILL ARE COOKED WITH BEEF TALLOW. The ad noted that Burger King and Wendy's were also culpable and reported an Advertising Age poll revealing that 38% of Americans who saw Sokolof's first set of ads had decreased their patronage of fast-food restaurants. It also pointed out that laboratory tests conducted for the New York Times had confirmed the accuracy of those...
Fast-food resistance began to crumble under the assault. By the end of the month, Burger King, Wendy's and finally McDonald's announced that they were switching to healthy vegetable oils for cooking French fries. And they began working harder to develop leaner burgers. "The dominoes have fallen," Sokolof said. "I couldn't be happier. Millions of ounces of saturated fat won't be clogging the arteries of American people...
...guaranteeing that if you come to the game you're going to be a winner," Boylan said. "Either we're going to beat Maine, and you can celebrate us breaking the streak, or, if we lose, you're going to get all these coupons to go to Burger King and wherever else they're going to be coming from...
...Ronald [McDonald] hasn't cooked a burger in a year, do you think the first one he makes after that year is good," Polsky asked. "Nope, it just won't be like they used to be, but people still won't go to Burger King. The grill may be a bit old, the ingredients a little soggy, but once Ron adds that special sauce, the burgers will be the same as before...
...Food, folks and fun," boasts a cloyingly cheerful McDonald's jingle. But increasingly, health advocates have been concerned about a different F word linked to the ubiquitous burger empire: fat. The average quarter-pounder packs a hefty 20 grams of it, along with 410 calories. But last week McDonald's unveiled its response to cholesterol-conscious carnivores -- the new Lean Deluxe burger, a quarter-pounder that weighs in at 10 grams of fat and 310 calories...