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...switch is on. Burger King said two weeks ago it would change to vegetable oil, eliminating cholesterol and dramatically reducing saturated fat. Last week McDonald's and Wendy's followed suit. McDonald's claimed its decision was based on "more than eight years of extensive research and customer tests." Even so, Sokolof was calling it a victory. Said he: "The American public has the power to move mountains." Even fat ones...

Author: /time Magazine | Title: NUTRITION: Big Mac Sees the Lite | 8/6/1990 | See Source »

Baskin Robbins probably needs less introduction than its fancier counterparts. As it proudly boasts, it has more than 2600 outlets nationwide. Still, simplicity has its own charm. Sometimes a burger at a greasy diner satisfies the palate more aptly than does nouvelle cuisine at a black tie eaterie...

Author: NO WRITER ATTRIBUTED | Title: For Ice Cream, Herrell's Takes the Cake | 6/25/1990 | See Source »

...local ice cream and yogurt vendors say that TCBY, the common name for This Country's Best Yogurt, will intensify what they describe as their own version of the "burger wars...

Author: By Roger G. Kuo, | Title: Frozen Yogurt War Intensifies | 3/21/1990 | See Source »

...with the McDonald's-Burger King philosophy," said Mark D. Caseau, manager of the Temptation Gourmet Frozen Yogurt Shoppe. "When two stores are right across the street from each other, it forces each to stay on its toes and service its customers that much better...

Author: By Roger G. Kuo, | Title: Frozen Yogurt War Intensifies | 3/21/1990 | See Source »

...yesterday afternoon. Burger King was out of beer and Haagen Daz had sold all its ice cream bars...

Author: NO WRITER ATTRIBUTED | Title: Krentz Calls for Emergency Congress | 11/13/1989 | See Source »

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