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Cheap, popular staples--like a grilled-chicken sandwich or a burger--should be harder to locate. Rapp likes to make the customer read through a mouthwatering description of seared ahi tuna before he finds them. "This is akin to the grocery store putting the milk in the back," he says. "You have to walk by all sorts of tempting, high-priced items...

Author: /time Magazine | Title: Gregg Rapp: The Menu Magician | 6/11/2006 | See Source »

...books that govern shopping, including criminal penalties for promotional sales below cost. There are also gaping contradictions: while Sunday trading as a rule is outlawed, cinemas, restaurants, cafés and fast-food chains are allowed to open. In today's Paris, it's one thing to eat a burger and quite another to indulge in a diet of luxury...

Author: /time Magazine | Title: An Unwelcome Rest | 6/4/2006 | See Source »

...food-court mentality--Johnny eats a burrito, Dad has a burger, and Mom picks pasta--comes at a cost. Little humans often resist new tastes; they need some nudging away from the salt and fat and toward the fruits and fiber. A study in the Archives of Family Medicine found that more family meals tends to mean less soda and fried food and far more fruits and vegetables...

Author: /time Magazine | Title: The Magic of the Family Meal | 6/4/2006 | See Source »

...decades, the 30-second television spot has been king of the advertising jungle - the surefire way to shift that soap powder or boost that burger chain. But now, although not facing imminent extinction, the format is beginning to look as obsolete as the black-and-white TV set. According to ZenithOptimedia, an advertising buyer and research company, TV's share of the ad market in Western Europe peaked in 2004. Advertisers know all too well that digital TV's hundreds of channels and video-on-demand services have made it impossible for a handful of commercial channels to reach...

Author: /time Magazine | Title: Ad-Ventures Online | 5/21/2006 | See Source »

...beginning of the film, Don Henderson (Greg Kinnear), a marketing V.P. for Mickey's burger franchise, gets some bad news from a company exec: "The fecal coliform [bacteria] counts were just off the charts ... I'm saying there's shit in our meat." But Don is a hard man to rob of his optimism. Before he goes off to inspect a meat factory, he cheerfully enunciates a rule of Marketing 101: "Don't kill the customer. It's bad for repeat business...

Author: /time Magazine | Title: Getting Indigestion Over Fast Food Nation | 5/19/2006 | See Source »

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