Word: burgers
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...three days, Stopsinclair.org raised enough for full-page newspaper ads opposing Sinclair in four swing-state markets. Burger King announced it would pull ads from Sinclair stations, and $90 million was wiped off the value of Sinclair shares, though the stock rebounded after Sinclair altered its broadcast. Sinclair officials claim opponents hurt their own cause. "They turned what would have been a relatively minor story in 25% of the country into a much larger story in 100% of the country," says Barry Faber, vice president and general counsel at Sinclair. "If they had just let us do the show...
...only regret for the homecoming of her play is that she wishes “Bren [Withers] and I were performing, and then after getting a huge Bartley’s burger and shake. That is the best burger and shake in the world...
...better part of war was deceiving," but ironically he was telling the West the truth. In the end, his big bluff destroyed him--and drew the U.S. into an engagement that will help determine George W. Bush's fate at the polls next month. --With reporting by Timothy J. Burger and Elaine Shannon/Washington
...rounded corner and reads, "25% safer than most other business cards." It's a little impish, yes, but also engaging, like the offbeat advertising campaigns dreamed up at Bogusky's Miami firm, Crispin Porter & Bogusky. That's the company, after all, that created the Subservient Chicken, Burger King's bizarre chicken-sandwich mascot. The online ad features an actor in a chicken suit and a garter belt who will do just about anything visitors to the site demand (short of poultry porn). Designed to convey Burger King's "Have It Your Way" slogan to a more irreverent, Net-savvy generation...
...most fertile ground is the Internet, but viral advertising has barely made a dent in it, Bogusky says. Last month his firm launched another innovative online spot for Burger King: "Angus Interventions" by Dr. Angus of the Angus diet, mascot for the chain's Angus Steak Burgers and a clear spoof on the late diet guru Dr. Robert Atkins. In an effort to convince people that burgers are still hip in a calorie- and carbohydrate-obsessed age, the site, angusdiet.com lets visitors send personalized advice from Dr. Angus, seated at his desk, telling others to loosen up, make lifestyle changes...