Word: burke
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Dates: during 2010-2019
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...last time the Masters drew the interest of the larger media machine was in 2003, when news organizations of every stripe descended upon Augusta to cover the protests of Martha Burk, chairwoman of the National Council of Women's Organizations, who crusaded against Augusta National's men-only membership policy. But Burk set up shop outside the club, where the media had access to her. Tiger does his work inside the ropes of Augusta, so the club can cut off the larger circus. Expect many television stations to send trucks and reporters to camp outside Augusta to gather fan reactions...