Word: burkin
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...store's biggest draw, according to Burkin, remains "its indescribable nature"--specifically, its multi-level layout and the short outdoor jaunt required to travel between sections of the store...
...There is nothing chain-like about WordsWorth," Burkin says. "It's a great place to browse...
...apparently it's not just books that customers are browsing for. Boston Magazine rated WordsWorth the number one pick-up bookstore in Cambridge, Burkin says...
...Burkin estimates that WordsWorth does between 10 and 12 percent of its total business through its Web site, which offers the complete list of titles available in the store...
...Burkin says her store's site is head and shoulders above Amazon's because of its hand-picked list of titles and that old standby of personalized customer service...