Word: burlington
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...When Burlington Mills Corp. (Bur-Mil), largest U.S. weaver of rayon goods, slashed its prices 10% to 25% a fortnight ago, its 52-year-old Chairman J. (for James) Spencer Love made a calculated gamble. He was betting that the price of rayon fiber, which Burlington has to buy to weave its fabrics, would soon come down enough to make up the difference...
Budd spent $240 million improving the service. In 1930, as a sort of busman's holiday, he took on a job for the Soviet Union. He inspected its 4,800 miles of badly managed railways and recommended ways of improving them. In 1932, Budd stepped into the Burlington (jointly owned by Hill's Great Northern and the Northern Pacific) which had been hit hard by the depression...
Obey the Rules. Budd rescued the Burlington, chiefly by foreseeing the revolutionary potential of the diesel engine. His Pioneer Zephyr (1934) was the first diesel-powered streamliner...
...successful that Budd dieselized his entire run as fast as he could plow back earnings (now diesels power 80% of the Q's passenger miles, 50% of its freight). The big diesel payoff came in freight. Because of the easier maintenance of diesels, Budd stepped up the Burlington's freight car mileage to 62.7 miles a day by 1947 (v. a national average of 47.6). And the Burlington's net rose last year to an estimated $28 million...
...because such big wheels as the Rock Island's President John Farrington, Santa Fe's President Fred Gurley and the Great Northern's President Frank Gavin are Budd-trained men. Soon a protegé will succeed him. Next August, Ralph Budd will be 70 - and the Burlington has an inflexible rule that its men must retire at that age. Budd has no intention of breaking the rule: he made...