Word: burma
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Dates: during 1960-1969
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...Braniff or Alka-Seltzer." To help word of such coups get around, Founder Wells issued a sort of Madison Avenue manifesto promising more Braniff-style "advertising that will generate, as a byproduct, its own publicity." Western Union, Burma Shave and La Rosa spaghetti, she says, came clamoring for "a Braniff or an Alka-Seltzer." Utica Club beer signed up with the explanation that "it is once in a decade that an agency like this is formed...
Clearly, the mood on both sides has toughened. Even United Nations Secretary General U Thant's meeting in his native Burma with a North Vietnamese delegation failed to spark any hope that the men from Hanoi had anything besides propaganda to offer. In Washington, the feeling has grown that Hanoi has been given plenty of chances to talk-and has repeatedly scorned them. "We leave the door open," said a Pentagon official, "and it's only slammed in our face." The President, accordingly, seems to have concluded that more military pressure against the North offers the only hope...
...Even Burma's own leaders are some what embarrassed about it, and are having a few second thoughts. General Ne Win, the tough, ascetic strongman who nationalized everything in sight after he took power in a 1962 coup, has put the production and distribution of 34 basic food items back into private hands, and last week had an agent in Eastern Europe to seek advice about how to run a socialist country without going broke. Last week the government also released 182 political prisoners from its jails and hinted that some of the 2,000 others still locked...
...Rust. Despite these shifts in direction, Burma still remains one of the most determinedly socialist and neutralist nations in Southeast Asia. Ne Win has nationalized more than 90% of Burma's industry and created a socialist bureaucracy that would give even Moscow the shivers. The distribution system, handled by military men with no economic experience, distributes almost nothing. While warehouses bulge with goods that often rot or rust away, store managers are faced with too many customers and too little merchandise. They stage lotteries, giving successive winners the privilege of buying whatever is left on the shelves, which...
Last week Time Correspondent Louis Kraar wound up a tour of the capital and countryside, and found Burma a nation that has effectively buried its old colonial past but lost something of itself in the process. "Rangoon, once a great British-style city of banks and trading companies, now moves at a languid 'people's pace,' " reported Kraar. "The grand old Victorian buildings, now grubby and ghostlike, hover over wide, almost empty streets. Identical green and white signboards over nearly every shop proclaim 'People's Store'-though the Burmese people find very little indeed...