Word: burnet
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Dates: during 1960-1969
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Responsible for the magazine's bright new look is Managing Editor Alastair Burnet, a former television newsman who took over the Economist three years ago at the age of 36. Together with Art Director Peter Dunbar, 39, Burnet plots out each cover as a "duet" of picture and caption. Burnet's intent is to attract new readers "in the younger categories." In his three years as M.E., circulation has increased by 45% to 100,000 copies a week...
...Economist belongs to no political party or ideology. "We have nothing in common with the left wing of Labour," says Current Editor Alastair Burnet, 39, "nor with the right wing of the Conservatives." The Economist has argued against nationalization of the British steel industry and urged turning over the telephone system to private enterprise. On the other hand, says Burnet, "our social policy is in some ways more radical than that of both major parties." The magazine has consistently supported higher family allowances, liberalized sex laws, and greater unemployment compensation for men changing jobs-a move that would increase labor...
...eldest of Postman Ernest Baker's brood of eight. The Bakers lived in a big frame house on Hampton Avenue, and all the youngsters worked to help out. "We've never been poor," said Ernest Baker, "but we weren't rich either." When South Carolina sent Burnet Maybank to the Senate in 1941, Maybank owed a political favor to a man in Pickens, offered to make his son a Senate page. The boy turned it down, and Bobby Baker was recommended in his place. He had never been away before, and upon reaching Washington he became miserably...
Died. Helen Landsdowne Resor, 77, widow of Stanley Burnet Resor, longtime (1916-1955) president and chairman (1955-1961) of J. Walter Thompson, the nation's second biggest advertising agency (estimated 1963 billings: $450 million), herself a vice president and director for more than four decades, renowned for her sprightly copywriting ("The skin you love to touch") and pioneering use of famous name testimonials (Eleanor Roosevelt once endorsed White Owl cigars); after a long illness; in Manhattan...
Died. Stanley Burnet Resor, 83, titan of U.S. advertising who made J. Walter Thompson Co. into the world's biggest ($370 million annual billings) and most sedate ad agency as its president from 1916 to 1955 and board chairman from 1955 to 1961; of bleeding peptic ulcer; in Manhattan. An aloof man of utmost rectitude, Resor opened Thompson's Cincinnati office in 1980s and eight years later bought the firm from its namesake; shunning the flashy sell, his agency turned out solid, convincing ads for such blue-chip clients as Ford and Eastman Kodak, thrived on scientific surveys...