Word: burnett
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...Three or four critics swap frank opinions about a current bestseller, while the author sits by and takes it. Then the author gets a chance to talk back. Participants in last week's recordings: the New York Herald Tribune's Lewis Gannett, Story magazine's Whit Burnett, American Magazine's John K. M. McCaffery (who acts as m.c.) and Author Richard Wright (Black Boy -TIME, March...
...explains the samba, and Ernest Truex adds an eerily funny moment as a mad millionaire who likes to cry hopefully to his guests, "Happyhappy-HAPPY!" In the course of their work the tourists watch a Mexican peasant wedding and several pieces of professional entertainment, notably by Miss Brazil (Louise Burnett), who can span three octaves without turning a hair, and Cuba's dionysian Miguelito Valdes, who suggests a three-power compromise between Cab Galloway, Orson Welles and Rube Bandleader Spike Jones...
...director of Muzak Corp., ex-Adman William Burnett Benton found that there was a market for canned music, free of advertising plugs, piped directly into clubs, hospitals, restaurants, factories. Bill Benton decided to apply the same system to radio. He lined up big-name sponsors for such a project, including his old partner, Chester Bowles, now OPA boss; the University of Chicago's Robert M. Hutchins; Businessman Beardsley Ruml. He laid his plan before the Federal Communications Commission (retiring FCC Chairman James L. Fly is expected to join the group). This week the group is incorporating as Subscription Radio...
...Hutchins announced the election to a University Vice-Presidency of Wilbur Cheney Munnecke, who for four years has held a similar title at the Marshall Field department store. Munnecke will coordinate University business affairs. Vice President Emery Thomas Filbey will continue as chief educational coordinator and Vice President William Burnett Benton (formerly of Manhattan's Benton & Bowles advertising, firm) will run such sidelines as the University's Encyclopaedia Britannica (TIME, May 24), its film unit which is now working out plans for rapid expansion, its radio Round Table. > Hutchins inspired the students' Daily Maroon to offer...
...since the idea originally occurred around 1915 to Columbia's Musician-Novelist John ("Roaring Jack") Erskine. The Encyclopaedia Britannica, owned by the University of Chicago (TIME, Feb. 1), earmarked $400,000 to prepare the Hutchins Edition of approximately 100 great books. The University's Vice President William Burnett Benton called this "the backfire approach in bringing educational ideas to the public against the invested interests of education." The backfire is scheduled to reach the public...