Word: burnett
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...youthcult with the "Think Small" campaign for Volkswagen. He wasn't an elegant rationalist like David Ogilvy, whose ads famously advised the rich that a Rolls-Royce was the sensible car to buy. He didn't even work on Madison Avenue, but in Chicago's Loop instead. But Leo Burnett, the jowly genius of the heartland subconscious, is the man most responsible for the blizzard of visual imagery that assaults us today...
...career that spanned nearly six decades, his aptitude for inventing evocative, easily recognizable corporate identities spawned the Jolly Green Giant, the Marlboro Man, the Pillsbury Doughboy and Tony the Tiger, among other familiar icons of commerce. By the late 1950s Burnett had emerged as a prime mover in advertising's creative revolution, which grew in the glow of television's rise as America's consummate commercial medium. By 1960 Burnett's roster of clients had grown exponentially; at the time of his death the agency's billings exceeded $400 million annually. By last year that figure approached $6 billion...
...Burnett's creativity was in stark contrast to that of some of his contemporaries, who built advertising companies around research and marketing expertise. Burnett forged his reputation around the idea that "share of market" could only be built on "share of mind," the capacity to stimulate consumers' basic desires and beliefs. To achieve this goal, Burnett moved beyond standard industry practice. Early ad schemes were based primarily on a foundation of carefully worded argument focused on the purported qualities of the product being sold. Images were mere decoration for the argument...
...sitcoms such as "Mama's Family" and "Married With Children," and "Judge Judy." Evans concedes that a ticket dispute was behind his decision, but also says he's unhappy with Dave's low ratings. "I don't think it harms viewers," Evans said of his scheduling switch. Said Rob Burnett, executive producer of the "Late Show": "I think this is the type of fellow who is used to getting the best table at a restaurant at a moment's notice while the rest of us have to wait in line...
...other character prepared to take extreme measures is the only child to survive the crash, Nicole Burnett. She is Stevens' equal, both in character intensity and strength as an actor. As the sullen survivor Nicole, Sarah Polley gives a mesmerizing performance, confined to a wheelchair and unwilling to participate in Stevens' act of retribution. Her story is echoed in Robert Browning's poem, "The Pied Piper of Hamelin," which she tells in flashback to the children she baby-sits. Browning's poem provides a recurring metaphor for the film--one not limited to the simple comparison between the children...