Word: burnett
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...news of spreading corporate cutbacks. One consumer sounding after another is recording the development of a batten-down-the-hatches mentality. Since Iraq invaded Kuwait, consumer confidence has fallen to its lowest level in 44 years. In a national survey of 500 consumers conducted last week by the Leo Burnett advertising agency, 82% said the economy was in worse shape now than it was a year ago, while 40% said they were feeling the pinch themselves...
...matter how troubling the signs, no one expects consumers to skip Christmas and Hanukkah this year. But while they may buy nearly as many presents as last year, they may shop for them in different places. More than a fourth of the people surveyed by Leo Burnett last week said they plan to do much of their Christmas shopping this year in discount stores. Among the well- managed retailers surging ahead of the pack as a result: the Gap, Wal-Mart, Mervyn's, T.J. Maxx, Costco and Crate & Barrel in Chicago, which specializes in moderately priced housewares. Quality retailers expected...
...SLEEP WITH ANGER. A charming wastrel (Danny Glover) brings the dark past into the restless heart of a middle-class black family. Charles Burnett's drama is an acute and beautifully played evocation of the down-home ghosts that may haunt and taunt any urban family...
...clothes were supposed to make up for this lack but instead sowed the seeds for a later abhorrence of the yuppie brand of materialism. "Quality time" didn't cut it for them either. In a survey to gauge the baby busters' mood and tastes, Chicago's Leo Burnett ad agency discovered that the group had a surprising amount of anger and resentment about their absentee parents. "The flashback was instantaneous and so hot you could feel it," recalls Josh McQueen, Burnett's research director. "They were telling us passionately that quality time was exactly what was not in their lives...
Cover: Photograph by David Burnett -- Contact Press Images