Word: burnett
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Outlet for Energy. Hermia's altruism is untypical of Compton-Burnett's predatory female dictators. Eliza is more in character: "Autocratic by nature, she had become impossibly so, and had come to find criticism a duty, an outlet for energy." When Hamilton's first letter of proposal to Hermia arrives, Eliza wants to answer it herself. When a second comes, she opens it and attempts to hide it. Like her predecessors in earlier books, Eliza is not only shameless, but awash with grandly rhetorical self-pity: "Years of care, of asking little for myself and accepting less...
...article could capture the magic of Leo Burnett and his "Chicago School of Advertising" [June 21]; but we in the First City appreciate your efforts...
Those "big bowls of red apples" were more than "a small folksy offering to all visitors"; they served as a continuous reminder that when Burnett borrowed and mortgaged to start his own agency, he was admonished that he would be selling apples before the year was over...
Stars and Apples. Burnett started out lettering advertising signs for his father's dry goods store in St. Johns, Mich. He became a police reporter for the Peoria Journal, later joined G.M. and rose to head Cadillac's ad department. In 1935 he borrowed against his insurance and mortgaged his house to get $50,000 to start his own agency. Legend has it that Burnett worked from before dawn until after dark 364 days a year-and took Christmas morning off. He had put in several hours at his desk on the day he died...
...gossamer realm of advertising, Burnett sometimes seemed too real to be real. His own slogan, printed on all agency stationery, was "Reaching for the Stars." In 25 countries around the world, the agency's reception rooms always had big bowls of red apples-a small, folksy offering for all visitors. The unpretentiousness of Burnett's work may have provoked the scorn of some young admen, yet many in the agency field contend that his influence was a major force for reasonableness in advertising. Says veteran Adman Emerson Foote: "If there were more people like Leo, there would...