Word: burnett
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...actress for Bonnie and Clyde was only quirky: hers was the least significant characterization in the movie. Though Bonnie and Clyde was nominated for ten awards, the Academy ultimately gave it the back of its handout: the most distinguished film of the year won only one other Oscar-for Burnett Guffey's cinematography...
Leanness, plus stern cost accounting and higher-paid creative people, is enabling the big agencies to concentrate on better advertising. They must. "People are better educated," says Leo Burnett's Executive Vice President Leonard Matthews, "more sophisticated and probably more cynical." Improving, they hope, on the soft sell refined by smaller agencies, the big boys are tailoring their ads to attract the consumer and sell him faster than before. Which is, in the end, what advertising is all about...
...Walter Thompson; McCann-Erickson; Young & Rubicam; Batten, Barton, Durstine & Osborn; Ted Bates; Foote, Cone & Belding; Leo Burnett; Doyle Dane Bernbach; Grey Advertising; and Ogilvy & Mather, according to Advertising Age's ranking...
...Moscow purge. Screen Gems' Harry Ackerman, one of TV's hottest hit makers (Dennis the Menace, Bewitched, The Flying Nun), conceded that the only hope for quality programming is a fourth network, run by Washington. Another visiting professor, Lee Rich, TV vice president of the Leo Burnett ad agency, said that there is nothing original or worth watching on the air. He blamed the industry primarily, but thought the government could do more. "The FCC should be taken out and machine-gunned," he said half facetiously at one point. Rich cited particularly the violent Saturday-morning cartoon shows...
...CAROL BURNETT SHOW (CBS, 10-11 p.m.). Reunion time with Garry Moore and Durward Kirby joining Carol...