Word: burnette
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Dates: during 1950-1959
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Beetle-browed Leo Burnett, 66, chairman of Chicago's Leo Burnett Co. Inc., is a fast-moving adman who looks and acts much younger than his age. In 22 years he has expanded his agency billings from $1,000,000 to $80 million, captured the No. ID spot in domestic billing among U.S. agencies...
...Burnett was not satisfied, t coveted a big auto account because "the industry hasn't been doing a very good job of selling itself to the public, and we felt a lot of new images could be built. He started a campaign of "systematic exposure," put ads in Detroit newspapers announcing his intention to get ah auto account, sent his executives up and down the industry extolling Burnett's services and facilities...
...Many a children's book, even in the higher price range, dwarfs the sales of adult bestsellers. Where an adult novel usually achieves its peak sales within six months of publication and then drops off to virtually nothing, the successful children's book-e.g., Frances Hodgson Burnett's The Secret Garden (1909), Marjorie Flack's China-flavored The Story About Ping (1933), E. B. White's gentle Charlotte's Web (1952)-goes right on selling a steady 10,000 to 20.000 copies a year. One of Simon & Schuster's Little Golden Books...
Square Shake. In Cincinnati, nabbed by policemen who saw him driving his car with no hands, Willie Rosco Burnett, 23, explained to the judge that he was using his hands to show his girl friend how to do the chords to All Shook Up on his guitar...
...school after the tenth grade to become a radio writer and performer, drifted into TV chiefly as a summer replacement. Now, sporting a toupee and a confident sneer of a smile, the new Paar, 39, zanily preens himself, takes pride in guest performers he has shuttled starward (Comedienne Carol Burnett, Singers Diahann Carroll, Trish Dwelley), exchanges mad colloquies with a redhaired, clodpated comedienne named Dody Goodman, and, against his agent's advice, calls himself "the King." (Explains Paar: "Overstatement is very funny.") With an Ernie Kovackian flair for electronic jabberwocky and oddball gimmicks, he throws in some wild Italian...