Word: burnette
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Dates: during 1990-1999
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Lester, an account executive with Leo Burnett U.S.A., concurred with Silbert's evaluation, remarking that, even in her relatively small advertising firm, she encounters obstacles in her informal interactions with client companies...
...just say the similarities are hard to ignore. "They have it down beat for beat," says Letterman's executive producer, Rob Burnett, who has seen Schmidt's show. Not that anyone is getting ready to call in the lawyers. "It makes us laugh," says Burnett. "It's like watching I Love Lucy in Spanish." And, of course, there's that old bit about imitation being the sincerest form of flattery. Dave may be having his problems in America, but no one is doing Jay Leno in Slovakia...
Free gifts ranged from Pop-Tarts and apples from the Leo-Burnett Advertising Firm to Mickey Mouse-shaped pencils from the Walt Disney Corporation. Other firms such as Trilogy gave out day books and t-shirts...
DIED. MURRAY BURNETT, 86, unsung co-author of the play that became Casablanca; in New York City. Burnett sold Everybody Comes to Rick's to Warner Bros. for $20,000; though three screenwriters later won the Oscar for Casablanca, Burnett was ignored...
...Minneapolis, Fallon McElligott (1996 billings: $355 million) has become one of the hottest agencies in the country. Fallon takes risks most agencies wouldn't dare. The agency grabbed the faltering Miller Lite account from Leo Burnett and created a campaign that outraged many within the industry. Miller Lite's new TV spots viciously attack advertising standbys--machismo, sex, telemarketing--with spots "approved" by "Dick," a faux "creative superstar." Sample: an older couple necking on a couch. The campaign, designed to reach the crucial twentysomething age bracket, has helped lift the brand's supermarket sales 12% since January. Says Scott Donaton...