Word: burnette
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Dates: during 2000-2009
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TERRY SEMEL WANTED THE DEAL BADLY. FOR months the Yahoo! CEO had watched as the head of his entertainment division, Jim Moloshok, met repeatedly with Mark Burnett, producer of the Survivor series, trying to land the exclusive Internet rights to Burnett's other hit show. Semel knew Burnett was talking to competitors AOL and MSN too. So early last fall the former co-chairman of Warner Bros. made a Hollywood move: he combined a personal plea with a hard sell. When he walked into Burnett's office, Semel didn't waste time with niceties. Burnett recalls, "He said, 'We want...
...brainer," says Semel. "We will never make shows like The Apprentice, they will never have a [TV] audience as big as Yahoo! Entertainment. It shows the power of combining the two platforms." Unlike many new media promises in recent years, that one worked: Semel got more eyeballs, Burnett got more viewers, and within 24 hours of the first Apprentice episode airing in September, the branded ice cream sold out at all 775 stores around the country...
...deal to webcast the first episode of Kirstie Alley's Fat Actress later this month. It will also distribute short films by JibJab, the political-satire animation company that gained national attention with its humorous take on the 2004 elections, and has agreed on another cross-promotional deal with Burnett for his newest reality show, The Contender...
...Burnett focused on the boxers' personal lives, moving wives, parents and kids to Los Angeles to live with them. Turpin doesn't figure heavily in the debut, but there's a brief scene in which he cuddles Anje. "He lived a guarded life," says Stallone, "but when he was with his daughter and girlfriend, he became incredibly childlike." Says Burnett: "He wouldn't sleep in the bed we provided. He'd sleep under the bed, or in the closet, because he was so used to doing that in case there was shooting outside." The 16 middleweights are divided into...
Najai Turpin lost that larger fight, though producers will not reveal how he did in the ring. Burnett is not going to edit Turpin's scenes--it would be disrespectful, he says--but the producers are creating a trust fund for Turpin's family. Starting next month, millions of people will watch The Contender and feel they know Turpin. Yet his life ended in an act that not even those closest to him can explain. It turns out that in reality--actual reality--people don't reveal all in a soliloquy. And Rocky does not get a sequel. --With reporting...