Word: burnette
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...know we're all going to die. There's three of us who are going to do something about it." That's what Tom Burnett told his wife Deena. Burnett was one of 38 passengers and seven crew members aboard hijacked United Airlines Flight 93, and he was not the only person to relay information to a loved one. In first-class seat 4D, public relations executive Mark Bingham used an airplane phone to call his mother. "Mom, this is Mark Bingham," he said, so rattled that he included his last name. "Three guys have taken over the plane...
Investigators have recovered Flight 93's black boxes, and they may tell us something definitive. But those closest to Burnett, Bingham and Glick say they don't need confirmation. "You'd have to know Mark," says Bingham's aunt Kathy Hoglan. "I'm sure he and the others did something to stop this." "He knew that stopping them was going to end all of their lives," says Jeremy Glick's brother-in-law Douglas Hurwitt. "But that was my brother-in-law. He was a take-charge guy." Deena Burnett says, "I know without a doubt that the plane...
...played rugby when at the University of California, Berkeley, and still played for the San Francisco Fog, a gay amateur team. Glick, 6 ft. 4 in., was a national collegiate judo champion, according to the website of the software firm for which he was a sales manager. Burnett, 6 ft. 1 in., was a former high school football player and an executive of a medical-devices firm. All three were nimble, successful, charismatic, self-elected leaders--the kind that have a knack for finding one another...
...like to think they did it. We may never know. Yet Glick's last words to his wife Lyzbeth, like Burnett's vow of action to his wife, make us want to believe they prevailed, taking Flight 93 down in a Pennsylvania coalfield far from any metropolis. "We're going to rush the hijackers," said Glick. Then he put down the phone. --By Josh Tyrangiel...
...Commercial breaks--16 minutes or so of every TV hour--have stretched the limits of viewer tolerance. And this "clutter," plus the metastasizing of ads to benches, bananas and buses, makes it hard for a commercial message to stand out. "Commercial TV makes all its money from advertising," says Burnett. "You'd better make [advertisers] feel they're selling product, or they're going to find new places to advertise." Integrating pitches into entertainment, he says, is "the future...