Word: burnette
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Many of the nation's biggest advertisers have a new slogan for their advertising agencies: Get Lost! Consider United Airlines, which dumped Leo Burnett, the giant Chicago agency that created one of the most memorable ad campaigns in aviation history, "Fly the friendly skies." Now it's bye-bye, friendliness--hello, hostility. United hired Minneapolis, Minn., maverick Fallon McElligott to handle the carrier's $60 million U.S. account. Fallon's in-your-face ads trash air travel, playing up canceled flights, lousy food and surly personnel. The punch line, "Rising," implies that compared with the rest of the airline industry...
DIED. MICHAEL BURNETT, 67, longtime criminal and key government informer; of a heart attack; at the U.S. penitentiary in Atlanta. He helped expose major municipal bribery scandals in New York City and Chicago in the 1980s...
...true time is the length of the dream, the years of training and striving for just the chance at a gold medal. So while we remember gold medalists like Zatopek, we shouldn't forget the men and women who pushed them to greatness. In the past year, photographer David Burnett has staked out various events for Olympic hopefuls in order to capture that time, and on these pages, we present his classic pictures, along with quotes from past Olympians. If nothing else, the photos buttress Pierre de Coubertin's century-old credo: "The important thing in the Olympic Games...
...spent weeks in Europe last summer poring over historic photo archives for the opening picture essay. She also unerringly matched photographer to subject for the rest of the issue. Her best decision, though, was to push TIME's editors to look at black-and-white photographs shot by David Burnett at last summer's Olympic Festival in Colorado Springs, Colorado. In this era of motor-driven photography, Burnett stepped back in time and tried to capture the essential moment in one shot. His work was so striking that he was dispatched to cover the Penn Relays and other pre-Olympic...
...place on Broadway? The season just drawing to a close was hardly encouraging. Musicals like Rent and Bring in 'Da Noise, Bring in 'Da Funk generated most of the excitement. The few straight plays that succeeded at the box office typically boasted either a big star name--Carol Burnett in the lame farce Moon over Buffalo--or a flamboyant star turn--Zoe Caldwell as rampaging diva Maria Callas in Terrence McNally's Master Class...