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...than Greenlight was. Besides the fact that host-producer Heidi Klum looks better in a cocktail dress than movie producer Chris Moore would, Runway has the sizzle of a tense competition, while Greenlight picked its filmmakers right off the bat. (Perhaps learning from Greenlight, in Steven Spielberg and Mark Burnett's On the Lot, for Fox next season, filmmakers will duke it out Runway-style...

Author: /time Magazine | Title: Reality TV That's a Cut Above | 7/9/2006 | See Source »

...Love Monkey), while new shows pull double duty (NBC's 30 Rock, about a sketch-comedy show, will run webisodes with skits from the show-within-a-show). NBC and CBS are even planning online-only reality shows from, respectively, record producer David Foster and Survivor honcho Mark Burnett...

Author: /time Magazine | Title: Get The Office At Your Office | 6/26/2006 | See Source »

...Burnett's show is called Gold Rush, and that's pretty much what's going on here. NBC Universal Television Group CEO Jeff Zucker says digital ad opportunities were "all advertisers wanted to talk about" before this spring's "upfronts," where the networks announce their fall schedules to Madison Avenue. Who can blame them? According to technology-analysis firm Forrester Research, 28% of U.S. households had broadband access in 2005--and that's not counting access at work, which is prime time for online TV. (When CBS streamed NCAA basketball this spring, it included a "boss button" that fans could...

Author: /time Magazine | Title: Get The Office At Your Office | 6/26/2006 | See Source »

...this past February in Turin. Ruggiero carries on a tradition of Harvard affiliates to participate in the reality show, including Kwame Jackson, the Business School graduate who was the inaugural season’s runner-up. Ruggiero’s Crimson ties warranted mention from reality show guru Mark Burnett, The Apprentice’s creator, in the official press release.“I’m delighted to have an Olympian in our cast, especially one who went to Harvard,” Burnett said. “It’s a unique hiring opportunity for Donald...

Author: By Jonathan Lehman, CRIMSON STAFF WRITER | Title: Ruggiero To Star on ‘Apprentice’ | 6/4/2006 | See Source »

...Internet portal is scrambling to get online. Last month, Warner Bros. Television and AOL launched In2TV, an ad-supported streaming video service offering hundreds of vintage shows online, with upcoming plans for paid downloads as well as original webisodes from Punk'd creator Ashton Kutcher and Survivor producer Mark Burnett. CBS has been streaming NCAA basketball games, while also selling CSI and other shows on Google. NBC has become a major content provider to iTunes, and previewed The Office on MySpace before the show hit traditional airwaves...

Author: /time Magazine | Title: Desperate Housewives Online! | 4/12/2006 | See Source »

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