Word: burnette
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...part of the once number-one-now-number-four network's performance for the 2004-05 season. Thursday, when Joey found that viewers would not be there for him in nearly the numbers in which they watched Friends. Sunday, when The Contender, the boxing reality show from Mark Burnett (Survivor, The Apprentice) proved to have a glass jaw. Pretty much any night that saw the debuts of a poor-performing class of new shows (LAX, Hawaii, Committed, Father of the Pride...
...Commercial Workers union trusts that the American public will listen to Mama. In an effort to communicate with the public about issues that affect labor, the organization has hired Actress Vicki Lawrence. She will portray the irascible, aggressively cracker-brained character Mama, whom she played first on the Carol Burnett Show and later on her own sitcom Mama's Family, in a series of light but straight-talking television commercials on themes such as union organizing, foreign takeovers and brand boycotts. Lawrence, a Reagan Republican, signed a one-year, $150,000 contract with the anti-Reagan union. "This...
TERRY SEMEL WANTED THE DEAL BADLY. FOR months the Yahoo! CEO had watched as the head of his entertainment division, Jim Moloshok, met repeatedly with Mark Burnett, producer of the Survivor series, trying to land the exclusive Internet rights to Burnett's other hit show. Semel knew Burnett was talking to competitors AOL and MSN too. So early last fall the former co-chairman of Warner Bros. made a Hollywood move: he combined a personal plea with a hard sell. When he walked into Burnett's office, Semel didn't waste time with niceties. Burnett recalls, "He said, 'We want...
...brainer," says Semel. "We will never make shows like The Apprentice, they will never have a [TV] audience as big as Yahoo! Entertainment. It shows the power of combining the two platforms." Unlike many new media promises in recent years, that one worked: Semel got more eyeballs, Burnett got more viewers, and within 24 hours of the first Apprentice episode airing in September, the branded ice cream sold out at all 775 stores around the country...
...deal to webcast the first episode of Kirstie Alley's Fat Actress later this month. It will also distribute short films by JibJab, the political-satire animation company that gained national attention with its humorous take on the 2004 elections, and has agreed on another cross-promotional deal with Burnett for his newest reality show, The Contender...