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...Mark Burnett, executive producer of CBS's Survivor, likes to talk about the reality game show's "17th character": the land. But as integral as the wilderness are the brands whose makers pay to put them into the game. Offered to the famished, isolated castaways, cheesy snack crisps and sugary soda become not just prizes but icons of civilization. "The premise is 16 Americans in a strange, deprivational world," says Burnett. "You want these modern things from home, be it Doritos, Mountain Dew, beer, gifts from Target." The goodies are to Survivor's cast as apple pie and baseball were...

Author: /time Magazine | Title: Television: This Plug's For You | 6/18/2001 | See Source »

...RODGER BINGHAM (weepy schoolteacher), ELISABETH FILARSKI (weepy outback nymph) and KEITH FAMIE (just plain weepy--he broke down on live TV to propose marriage to his girlfriend). "I wanted it to be a kinder game," said Wesson, of the unfortunate lack of backstabbing. "I told [series creator] Mark [Burnett]...that I think a nice person could win this." The aggressive humility and kindness extended into the 10,000 hours of post-Survivor interviews as Tina, Keith and Colby insisted that "it wasn't about the money" and that they had returned changed people. Tina spoke about not giving her husband...

Author: /time Magazine | Title: People: May 14, 2001 | 5/14/2001 | See Source »

...hear reports a few weeks ago that actress Kate Hudson had been sought to get a tryout for "Survivor 3." Stranger still that CBS's Les Moonves actually floated the idea of a celebrity edition of "Survivor," a notion that the show's zillionaire producer Mark Burnett seemed to stand behind at the "Survivor 2" post-finale conference call with the press...

Author: /time Magazine | Title: How Reality TV (Just Maybe) Saved the Writers from Themselves | 5/4/2001 | See Source »

...Players: Donovan McNabb, Marvin Harrison, Donovin Darius, Qadry Ismail, Rob Moore, Rob Burnett, Olindo Mare, Gary Anderson, Kevin Johnson...

Author: /time Magazine | Title: NFL Draft 2001: Football Factories | 4/18/2001 | See Source »

...Mark Burnett and CBS didn't invent social Darwinism, and Fox's lawyers may be able to wriggle out of this one on universal-themes grounds alone. But what would have happened had they gone the other way, and put the real power in the hands of the drill sergeants...

Author: /time Magazine | Title: Reality TV Gets Really Litigious | 4/11/2001 | See Source »

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