Word: burnish
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...image and revamp its management techniques. The Administration's capacity for following through on its program proposals has been bolstered by the promotions of Tim Kraft and Anne Wexler to important White House staff positions. Public Relations Expert Jerry Rafshoon has been put to work full time to burnish Carter's image...
...successful has Carter's human rights policy been? If its aim is to burnish the U.S. image abroad, the policy has been a great triumph in many regions. From Latin America, TIME Correspondent Barry Hillenbrand reports that among the people?but not the officials?Carter is fast becoming as admired as the much venerated John Kennedy. Notes a leading opposition politician in Chile: "The U.S. is now in the forefront of the fight for freedom and has once again assumed moral and spiritual leadership...
Ironically, France's leading Communist was every bit as anxious to avoid Brezhnev as Chirac, its leading antiCommunist, was to receive him. The French party boss, Georges Marchais, striving to burnish his image as a moderate Eurocommunist, announced that he "did not need to see Brezhnev every time he comes to Paris." Since the Kremlin is currently intensifying its criticism of Western parties (see following story), Brezhnev was quick to take the hint. The two did not meet...
...Mobutu has managed to unify a nation with a bloody history of chaos and tribal war. Parceling out privileged positions and sinecures to leaders of Zaïre's 200 ethnic groups, Mobutu in return demanded and got almost feudal loyalty. High-living and profligate, he tried to burnish his image as a 20th century chief by such flamboyant stunts as the "Rumble in the Jungle" between Heavy-weights Muhammad Ali and George Foreman in 1974, which lost the government $4.1 million...
...will spend most of his time until Labor Day at his home in Plains, planning policies and building up his campaign staff, which will continue to be headed by Jordan and Press Secretary Jody Powell. Carter is worried about overexposure, but he will make several major speeches, hoping to burnish his public image so that he will appear more like a potential President. In a recent Gallup poll, he won a "highly favorable" reaction from only 25% of those questioned, compared with 22% each for Ford and Reagan. That contrasts with 47% for Dwight Eisenhower in 1952, 41% for John...