Word: burnishers
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...long sought to carve out a distinctive reputation as an enlightened, superbly coordinated international giant. To burnish its image, make friends and influence people, the company has put together a team of about 60 seasoned, high-priced specialists in public and Government relations and given them unusual scope to practice their craft. They are professional persuaders who try to woo the press, politicians, businessmen and anybody else who might be useful to the company. Except that it is somewhat larger and has more of a reputation for aggressiveness than most, ITT's public relations department is fairly typical...
...Keener, who dismissed what he called a "funny money" offer, had assembled a potent band of allies. For legal advice, he had White & Case, the Manhattan firm that masterminded American Broadcasting's successful defense against Howard Hughes last year. As investment bankers, he had First Boston Corp. To burnish Goodrich's image, Keener used three public relations firms, among them Hill & Knowlton, the world's biggest...
...When he left Washington, the President was thoroughly aware that his trip was something of a long-distance whistle-stop tour, an exercise in diplomacy that could help burnish his tarnished image. Johnson has manipulated most of the levers of presidential power with a skill matched by few of his predecessors, and in the process has achieved a legislative record second to none. But he has been unable to budge the lever that in the end controls all of the others: public opinion...
...telling personal victory for Kennedy, who in one stroke managed to 1) embarrass both Tammany and the Republicans, 2) burnish his liberal image, and 3) consolidate his personal power in the state to the point where he can now hand-pick the Democratic candidate for Governor...
...Burnished Symbols. In a way, death was what the Finzi-Continis had always wanted; and it is Author Bassani's subtle achievement to have described their lives with compassion but without sentimentality. His style is graceful, disciplined, direct. Occasional Italicisms will distract American readers, and few of the characters are drawn in detail. But Bassani's principal concern is with mood and meaning, and his leisurely, Proustian sentences brush and burnish a world of unexpected symbols. Although the novel is about Jews, it is only incidentally about Jewishness; the Finzi-Continis' confrontation with Fascism is employed...