Word: burnishing
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Dates: during 1990-1999
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...Gorbachev's decision to quit the party had the smell of desperation; it is certain to have no impact on the accelerated breakup of the Union and does little to burnish the Soviet leader's credentials as a front-rank reformer. "It would have been greatly to his advantage had he done this a year ago," said Eduard Shevardnadze, a former Gorbachev ally who angrily resigned as Foreign Minister last December and quit the party in July. "But now? It is too late...
...question he inserted into the national referendum. Seventy percent of those who voted said yes to his idea of a popularly elected President, for which he would be the clear favorite. Last week's rally, for which plans had been announced even before the referendum, would burnish his image still further...
...York Governor's spin doctors may be trying too hard to burnish his lackluster re-election victory. Cuomo's percentage of 53.5%, they note, was more than the 53.2% garnered in 1950 by another three-term Governor and one- time presidential contender: Thomas E. Dewey...
Wise too was ready to move. He was eager to shake the small-town dust from his shoes and gain entry to Denver's society. One of his first acts was to hire a public relations firm to burnish his image and put a speechwriter on the Silverado payroll. "I remember him standing up in white tie and tails and pledging $100,000 of Silverado's money to the Denver Symphony," recalls an associate. Chuck Henning, former executive director of the Colorado Savings & Loan League, notes that "Wise was image-conscious and was going through all the proper steps...