Word: burp
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Dates: during 1960-1969
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Misbehaving People. So far, the fighting has shown that the Indians need nearly everything, except courage. Chinese burp guns fire 20 times faster than Indian rifles. The Indian 25-pounder is a good artillery piece, but is almost immobile in the mountains and cannot match the Chinese pack artillery, recoilless guns and bazookas. Each Chinese battalion has a special company of porters whose job it is to make sure the fighting men have ample ammunition and food. The Indians must rely on units from their unwieldy Army Service Corps, who were never trained to operate at heights...
...dictum, "All political power grows out of the barrel of a gun." His army is made up of three-year conscripts from central China, but its officers and noncoms are largely proven cadres who served with distinction in the Korean war. The infantry is armed with a Chinese-made burp gun with not very great accuracy but good fire power, hand grenades, submachine guns and rifles. The light and heavy mortars, which have a surprising range, are also Chinese made, but the heavy artillery, tanks and planes are mostly of Soviet manufacture...
Skyward Zigzag. Before Kaul had a chance to try and "clear out" the Chinese in NEFA, the Chinese struck first on Oct. 20. Some 20,000 burp-gun-toting infantry stormed over Thag La ridge and swept away a 5,000-man Indian brigade strung out along the Kechilang River. The surprise was complete, and dazed survivors of the Chinese attack struggled over the pathless mountains, where hundreds died of exposure. In Ladakh the Chinese scored an even bigger victory, occupying the entire 14,000 square miles that Peking claims is Chinese territory...
...they will inevitably burn in its flames." At that, endless resolutions from factories and collective farms poured in to Moscow sympathizing with poor little Cuba. A Moscow circus staged a "Cuban Carnival" in which Russians disguised as Cubans danced wildly to Latin music and raced about with beards and burp guns in pursuit of counterrevolutionaries...
Mattel's Mickey Mouse Club advertising, which plugged the Mattel name as hard as the burp gun, has revolutionized the $2-billion-a-year U.S. toy industry. Previously, toy companies spent most of their ad budget in the Christmas season and concentrated on selling individual items. Today, top companies advertise year-round on TV, and accent the brand name. Mattel, with a 1962 advertising budget of $5,700,000, still plugs harder than anybody else...