Word: burp
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Dates: during 1960-1969
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Mattel gives much of the credit to saturation selling on TV. In 1955, Mattel, still a fledgling firm with annual sales of only $6,000,000, decided to move into toy burp guns. Anxious to give the new product a big advertising sendoff, the Handlers nervously agreed to sponsor Walt Disney's Mickey Mouse Club show for a year, at a cost of $500,000. Recalls Ralph Carson of Los Angeles' Carson-Roberts ad agency, which handles the Mattel account: "We were on the air six times and nothing happened. Then the Mattel people came back from...
...begin with, Director Allen pokes some sly fun at the balloon itself: a big, pink, candy-striped burp that floats above a unicorny dreamboat possibly borrowed from Disneyland. He also has a few snickers for the leathery old hams with which Balloon is ballasted: Sir Cedric Hardwicke, Peter Lorre, Red Buttons, Herbert Marshall, Billy Gilbert, Chester the Chimp-the ape apes them all and in the process manages slyly to suggest that they are all making monkeys of themselves. Gravely he lists the cinema cliches associated with African adventure: senile rented lions, brffsking British bwanas, bulbous Viennese sheiks, disdressed American...
...tanks blasted Puerto Cabello's hospital at point-blank range did its rebel defenders give up; students holed up in the high school fought on bitterly. In one classroom, Betancourt's troops found a huge portrait of Fidel Castro. They carried it outside, shredded it with their burp guns, and got on with the bloody, block-by-block fighting...
...This picture may flop in the States," says Darin's manager, "but Europe will eat it up." If Europe does, there's going to be an awful big burp...
...dream no longer disturbs Jack Romagna's repose. After 20 years as the White House shorthand reporter, dealing with everything from Franklin D. Roosevelt's stutter (in search of the right word) to John F. Kennedy's burp-gun Boston twang. Romagna is reasonably confident that his right hand can keep pace with any presidential tongue. The pace is quickening. Roosevelt's top speaking velocity of 200 words per minute scarcely winded Romagna, who can handle up to 240 w.p.m., or four words per second. But Kennedy has been timed in bursts of 327 w.p.m. Such...