Word: burping
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Misbehaving People. So far, the fighting has shown that the Indians need nearly everything, except courage. Chinese burp guns fire 20 times faster than Indian rifles. The Indian 25-pounder is a good artillery piece, but is almost immobile in the mountains and cannot match the Chinese pack artillery, recoilless guns and bazookas. Each Chinese battalion has a special company of porters whose job it is to make sure the fighting men have ample ammunition and food. The Indians must rely on units from their unwieldy Army Service Corps, who were never trained to operate at heights...
...they will inevitably burn in its flames." At that, endless resolutions from factories and collective farms poured in to Moscow sympathizing with poor little Cuba. A Moscow circus staged a "Cuban Carnival" in which Russians disguised as Cubans danced wildly to Latin music and raced about with beards and burp guns in pursuit of counterrevolutionaries...
Mattel gives much of the credit to saturation selling on TV. In 1955, Mattel, still a fledgling firm with annual sales of only $6,000,000, decided to move into toy burp guns. Anxious to give the new product a big advertising sendoff, the Handlers nervously agreed to sponsor Walt Disney's Mickey Mouse Club show for a year, at a cost of $500,000. Recalls Ralph Carson of Los Angeles' Carson-Roberts ad agency, which handles the Mattel account: "We were on the air six times and nothing happened. Then the Mattel people came back from...
Mattel's Mickey Mouse Club advertising, which plugged the Mattel name as hard as the burp gun, has revolutionized the $2-billion-a-year U.S. toy industry. Previously, toy companies spent most of their ad budget in the Christmas season and concentrated on selling individual items. Today, top companies advertise year-round on TV, and accent the brand name. Mattel, with a 1962 advertising budget of $5,700,000, still plugs harder than anybody else...
...begin with, Director Allen pokes some sly fun at the balloon itself: a big, pink, candy-striped burp that floats above a unicorny dreamboat possibly borrowed from Disneyland. He also has a few snickers for the leathery old hams with which Balloon is ballasted: Sir Cedric Hardwicke, Peter Lorre, Red Buttons, Herbert Marshall, Billy Gilbert, Chester the Chimp-the ape apes them all and in the process manages slyly to suggest that they are all making monkeys of themselves. Gravely he lists the cinema cliches associated with African adventure: senile rented lions, brffsking British bwanas, bulbous Viennese sheiks, disdressed American...