Word: burr
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...unbelievable," said People Express President Donald Burr, 41, who at the last minute decided to take the maiden flight. "We've been flying for only two years, and we have to pinch ourselves to realize we're starting service to London." His fellow passengers were equally ecstatic. Said Robin Raines, 28, an aspiring actress from New York City: "You can't beat this price. For once, I'm jet-setting." People plans to fly five 747 round trips between Newark and London weekly. The airline already has more than 35,000 requests for reservations...
...others, overplaying his own hand only when he forged a letter in which Pascal took credit for discovering the law of gravity, rather than Newton. Joseph Cosey, the most prolific of American forgers, displayed meticulous attention to detail while adding to the extant records of U.S. history from Aaron Burr through Abraham Lincoln. Britain's William Henry Ireland successfully duplicated Shakespeare, passing off manuscripts of Hamlet and King Lear, until his own addition to the canon, Vortigern and Rowena, proved his undoing...
...nine months of 1982, while the likes of Pan Am, Eastern and TWA were all showing losses. People's progress is mainly due to the lowest operating costs in the business, an average of 5.3? per seat per mile flown vs. up to 11? for other airlines. Says Burr: "We don't have any secret weapons. Our competitors can do it, and many of them are working day and night to get their costs down...
...Burr, 41, formerly president of Texas International Airlines, gives much of the credit to his dedicated staff of 1,200 "racehorse types" who hire on for less and work hard. They have reason to: on the average, People Express workers own $20,000 worth of stock in the company. The onetime schoolteachers, anthropologists and art historians recruited by Burr seem to thrive in a company that has no secretaries or plush offices, and whose chief financial officer, Robert McAdoo, helps serve coffee on some flights. Says McAdoo: "We're all in this together...
Thanks to People's competitive punch, the airline's stock has more than doubled, from 11 to 24 5/8 per share, over the past year. Donald Burr may still be working seven days a week, but his 9% share of the company stock is now worth $17 million. And the customers keep coming out of the woodwork. Says Burr: "We're getting people who wouldn't have traveled to New York to see a show, or buy clothes. If they did, they would have driven or taken a train." These days, at least on People Express...