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When Burroughs Corp. President Ray Macdonald recently spied a Dali lithograph of a bullfight hanging on an office wall, he jokingly ordered a secretary to paste the letters IBM over the head of the vanquished bull. For the normally straitlaced Macdonald, this was an unusual act. He may not be...

Author: /time Magazine | Title: COMPUTERS: Burroughs' Fat Figures | 8/7/1972 | See Source »

Its salesmen last year wrote more orders for new computers than two of its larger rivals, Honeywell and Univac. It has the industry's second highest profit margin, behind IBM, and on one front Burroughs is even advancing faster than IBM. In a strong market for computer stocks, Burroughs...

Author: /time Magazine | Title: COMPUTERS: Burroughs' Fat Figures | 8/7/1972 | See Source »

Not bad for a company that has scarcely 5% of the domestic market. In an analysis of the industry, Arthur D. Little, management consultants, forecast last January that Burroughs "very likely" can raise its market share to between 7% and 9% in the next four years. One reason is its...

Author: /time Magazine | Title: COMPUTERS: Burroughs' Fat Figures | 8/7/1972 | See Source »

The company has long made technically advanced and easy-to-use larger computers for an impressive list of customers, including General Motors, U.S. Steel and Barclays Bank. But its growth was limited because a large part of Burroughs' marketing force was oriented to selling adding machines, the product that...

Author: /time Magazine | Title: COMPUTERS: Burroughs' Fat Figures | 8/7/1972 | See Source »

It was hardly a call to arms, and Jagger was much assailed for his "indecision"; indeed, an audience in Berkeley booed him for flashing both the peace sign and the clenched-fist power salute. But now that political pop is dead, the harsh, narcissistic irony of the Stones has lasted...

Author: /time Magazine | Title: Time Essay: The Stones and the Triumph of Marsyas | 7/17/1972 | See Source »

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