Word: bursk
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Dates: during 1970-1979
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Beyond the Gates. There are pitfalls, of course. Most of them are detailed in 4 days, 40 hours (175 pages, $5, Bursk and Poor Publishing), a paperback survey edited by Mrs. Riva Poor, a Cambridge management consultant. A few companies gave up the four-day week because their customers refused to adapt to the new schedule. Some workers complained of fatigue because of the longer days. Other firms rushed into a four-day week without sufficiently preparing their work force, then found that they had to raise wages to make the change in hours acceptable. Among companies that switched successfully...
Jordan J. Baruch, a lecturer at the B-School, and Robert G. Gardner, coordinator of Light and Communications at the Carpenter Center, are other directors of BBI. F. Stanton Deland, a member of the Harvard Board of Overseers, and Edward C. Bursk, editor and publishing director of the Harvard Business Review, are other stockholders...