Word: burson
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...retained only one full-time p.r. firm when it ruled the insurance world. Today's four firms, said Ashooh, have different missions: Sard Verbinnen & Co. helps to structure statements on the bailout, Kekst & Co. focuses on sales of assets to pay back federal loans, Burson-Marsteller handles controversial issues and Hill & Knowlton fields inquiries from Capitol Hill and prepares congressional testimony for company officials. "If the criticism was we were running image-advertising or doing sponsorships to make ourselves look better, I could see that," Ashooh said. "But we're doing a lot of information-processing. It's really been...
Described as “the king of polls” and an “incandescent intellect” by the press, and boasting such clients as Tony Blair, Bill Clinton, and Bill Gates, Penn is the CEO of Burson-Marsteller, a world-class public relations firm, and president of Penn, Schoen, and Berland Associates, a public opinion polling company he started while at Harvard. After helping both Bill and Hillary Clinton in their past campaigns, he served as chief strategist for Hillary Clinton’s presidential campaign until his company’s work with the Colombian...
...contrast, never insisted on any such promise from her political guru, Mark Penn. Indeed, the potential for conflict only increased when - as Clinton was launching her Senate reelection campaign in 2005, in a test run for a potential presidential bid in 2008 - Penn was named worldwide CEO of Burson-Marsteller, one of the largest firms in the world of public relations, a field in which Washington advocacy has been playing a bigger and bigger role. Last year, Bloomberg News reported that Penn's private blog for his Burson-Marsteller colleagues included an entry titled: "Workin With Hillary...
...campaign in an uncomfortable position. Among his firm's clients have been drug companies, a tuna industry group, a tobacco firm and the controversial military contractor Blackwater USA. What finally forced Penn's demotion was a Wall Street Journal report last Friday that, as part of a contract Burson-Marsteller had entered into, he had met with the Colombian ambassador to discuss promoting a free-trade agreement with that country - even as Clinton was denouncing the deal, which is vehemently opposed by many of the unions that she is counting on to support her in the make-or-break Pennsylvania...
...with near-total control over Hillary Clinton's campaign message and strategy since its inception, gave up his senior role under pressure, her campaign announced on Sunday night. The stunning announcement came after it was revealed Friday that Penn, in his capacity as worldwide CEO of the lobbying firm Burson-Marsteller, had held discussions with officials from Colombia on a bilateral free-trade agreement. Clinton has said she is against such a pact. While campaigning for the Ohio primary, Clinton had assailed Barack Obama's campaign for what she said was its tacit collusion with Canada over NAFTA, another controversial...