Word: burston
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Dates: during 1970-1979
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...consumers, too, private labels are often a good deal. Says William Burston, a vice president of the National Retail Merchants Association: "The difference in price between private labels and national brands in department stores is often anywhere from 20% to 30%." Trouble is that shoppers can never be certain of the private label's worth. Sometimes a store switches manufacturers while continuing to market the product under its own label. Humble Oil's Atlas tires are made in various states by different manufacturers...
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