Word: burtness
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...sexy portfolio of products, though, is only half the brand battle. Manufacturers still have to rely on retailers, which have gained the upper hand in the past few years as they've consolidated. "There's been a clear shift in loyalty from the manufacturer to the retailer," says Burt Flickinger III, managing director of Reach Marketing. Giants like Wal-Mart, Target and Kroger now largely dictate the terms. At the same time, they've devoted more resources to popular in-house store brands, which now account for 20% of sales. Wal-Mart chairman David Glass, a national brand fan, faults...
...Burt made 20 saves in victory for Cornell...
...wild third as the teams lit the lamp 22 seconds apart. With 2:28 remaining, Dominic Moore dug the puck out along the right boards and fed Stay at the point. Stay faked the blast, and slid a long pass to freshman winger Brett Nowak, who tipped it past Burt to give Harvard a 2-1 lead...
Harvard's first goal came while shorthanded. The hustle of Bala and sophomore winger Jeff Stonehouse created a two-on-one rush, and Stonehouse just managed to nudge Bala's feed past Burt...
Harvard's best chance to send the contest to overtime came as time was expiring. Steve Moore launched a desperation shot from the blueline that managed to squirt through Burt's legs and trickled wide...