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...only is Harvard fighting off other Ivies in attracting African-American students, but it's also fighting the historically Black institutions," says Frank J. Burtnett, executive director of the National Association of College Admission Counselors. "I know it may seem like comparing apples with oranges, but I know of so many youngsters who have said they'll go to Howard for their bachelor's and then to an Ivy for graduate school...

Author: By Melissa Lee, | Title: RECRUITING WARS | 6/10/1993 | See Source »

...absence of Harvard, as well as many other elite institutions, at many urban college fairs also misses a large Black population that largely remains untapped by college recruiters, says Burtnett, whose association organizes college fairs at 29 metropolitan areas across the country...

Author: By Melissa Lee, | Title: RECRUITING WARS | 6/10/1993 | See Source »

...They may not need to do it, but they are conspicuous in their absence," says Burtnett, adding that the fairs are an effective public relations technique...

Author: By Melissa Lee, | Title: RECRUITING WARS | 6/10/1993 | See Source »

...back unless their competitors do. And even when the sales pitch is persuasive, educators wonder if the customer has been well served. "I get concerned that all the marketing is taking the place of good counseling and exploiting people who haven't reached a real maturity level," says Frank Burtnett, executive director of the National Association of College Admission Counselors in Alexandria, Va. A college education is, after all, not cornflakes...

Author: /time Magazine | Title: Education: The Campus Scramble to Recruit | 5/2/1988 | See Source »

Those assigned to give guidance typically have 400 students to deal with, says Executive Director Frank Burtnett of the National Association of College Admission Counselors, and "unfortunately, in some urban public schools, you will find ratios in excess of 1,000 to 1." Many advisers are responsible as well for more dramatic concerns. "We're dealing with drug problems, alcohol, pregnancy and broken homes," notes Counselor Jean Brown of Dallas. "We've got to squeeze all that in too." Their time is also regularly eaten up by daily snags and such petty bureaucratic requirements as monitoring lunchrooms and scheduling classes...

Author: /time Magazine | Title: Education: College Bound, Without a Map | 2/23/1987 | See Source »

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