Word: burtonizing
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Earlier this month, actor Levar Burton sent a message to his 146,000 Twitter followers inviting them to a "Tweetup" at a Toronto bar. About 40 people showed up, some because they were die-hard Star Trek fans, others because they had nothing better to do. Burton says he felt safe because of the type of fans he attracts. "Star Trek, Roots and Reading Rainbow had great cultural impact and inspire great fondness in people," he explains. "I don't have the type of fans who come up to me and want to put a cigarette...
...infections among some of the most vulnerable patients in a hospital - those in the intensive-care unit (ICU) - dropped by nearly 50%. That downward trend was true of all bloodstream infections among ICU patients, including infections with strains of staph that can be controlled with antibiotics, reports Dr. Deron Burton, a lieutenant commander in the U.S. Public Health Service at the Centers for Disease Control and Prevention (CDC), in a study in the Feb. 18 issue of the Journal of the American Medical Association. (See the most common hospital mishaps...
...decade ago, but if he or she does get an infection, it's more likely to involve an antibiotic-resistant strain of MRSA. "Our message is that the percentage of MRSA [infections] is still an important measure of the burden of antibiotic resistance in the health-care setting," says Burton...
...current study does not detail why bacterial infections are occurring less frequently than before, but Burton speculates that it may be a result of greater vigilance on the part of both hospitals and state health departments in detecting and controlling the spread of MRSA. During the 10-year study period, improved methods of inserting catheters, shorter leave-in times for catheters, as well as improved hygiene and isolation practices have all become more routine. The goal now is to further reduce the risk of MRSA in vulnerable populations by identifying them early on: according to the Association for Professionals...
Still, NASCAR can't afford to idle its engines when consumer spending is so dismal. "What we have to do is make sure the passionate fan becomes more passionate," says Burton. "We have to make sure the casual fan becomes the passionate fan." There's just one crucial thing Burton and NASCAR can't do for their fans. They can't drop more cash in their pockets...