Word: burtonizing
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Blake is seeking the office with Stone as his running-mate. John A. Burton '01 is heading a task force on the Administrative Board, and Noah Z. Seton '00 is heading a task force on University Health Services. Both Seton and Burton are also seeking the presidency...
Trevor S Blake '00, T. Christopher King '00, John A. Burton '01 and Noah Z. Seton '00 will all vie for the presidential seat along with Henry C. Quillen '00, Eduardo J. Dominguez '01, David L. Levy '00, Edward "Ted" A. Swasey '00, Rebecca F. Lubens '00, M. Michelle Robinson '01 and Jonathan Gruenhut...
When John Burton plans strategy with his running-mate, he doesn't need to leave his dorm room...
...traditional sports fear they are losing touch with a whole generation. "I can't get my 11-year-old son to sit down and watch a whole football game, and he's the target consumer they want," says Rick Burton, director of the Warsaw Sports Marketing Center at the University of Oregon. "He'll watch the X Games longer than he'll watch football." Participation rates, which may indicate which sports people will watch, are booming for pursuits like snowboarding (up 33% in 1997 over 1996), skateboarding (up 22%) and fly fishing (up 6%), while they are noticeably soft...
Those heroes have crossed over into the mainstream. This year champion bass fisherman Denny Brauer, like Michael Jordan and Tiger Woods, won a place on sports marketing's greatest icon: the Wheaties box. Snowboard pioneer Jake Burton taped a widely aired American Express commercial. And champion skateboarder Andy MacDonald signed on to do a spot for the Partnership for Drug-Free America--just one week after football legend Lawrence Taylor was arrested yet again on charges of cocaine possession...