Word: burtonizing
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President Corazon Aquino receives visitors in the second-floor bedroom of a guesthouse at Malacaang Palace. Last week, when the new leader welcomed TIME's Hong Kong bureau chief Sandra Burton, a close observer of Aquino's career since their first meeting more than two years ago, the President was in her office with her daughter and personal secretary nearby. Discussing her first twelve weeks in power, Aquino was as animated and forthright as ever. Excerpts from their talk...
...ridiculous if it catches a viewer's attention: announcers attack water beds with chain saws or dress up like gorillas and yell, "You'll go bananas!" In some cases, these homemade off- the-wall routines have caused a company's business to increase 100% or more virtually overnight. Says Burton Manning, chairman of the J. Walter Thompson advertising agency: "Silliness sells when you're trying to get an ad to cut through the clutter." To keep viewers from wandering into the kitchen during the station break, many businesses are relying on skits that might have been staged by a bunch...
...Erik Amfitheatrof, Sam Allis, Wilton Wynn Eastern Europe: Kenneth W. Banta Moscow: James O. Jackson Jerusalem: Roland Flamini Middle East: Dean Fischer Cairo: John Borrell Bahrain: Barry Hillenbrand Nairobi: James Wilde Johannesburg: Bruce W. Nelan New Delhi: Ross H. Munro Bangkok: James Willwerth Peking: Richard Hornik Hong Kong: Sandra Burton, Bing W. Wong Tokyo: Edwin M. Reingold, Yukinori Ishikawa Melbourne: John Dunn Canada: Peter Stoler, Ed Ogle Caribbean: Bernard Diederich Mexico City: Harry Kelly, Laura Lopez Rio de Janeiro: Gavin Scott...
Last week Marcos' luck finally ran out. As Filipinos joyously welcomed a new hero, President Corazon Aquino, TIME was once again very much on the scene. Hong Kong Bureau Chief Sandra Burton, along with Manila-based Reporter Nelly Sindayen, had witnessed most of the events of the past 2 1/2 years that led up to last week's revolution, from Opposition Leader Benigno Aquino's assassination in August 1983 to the emergence of "Cory" Aquino from shy widowhood to the Philippines' highest office. They were joined by Bangkok Bureau Chief James Willwerth and Tokyo Bureau Chief Edwin Reingold in covering...
...living quarters. Aquino was thus forced to continue operating out of the Manila building owned by her family, which, with its cramped waiting rooms, had barely sufficed as a campaign headquarters. Clad in trademark yellow, Aquino met last Friday with TIME's Hong Kong bureau chief Sandra Burton. Amid constant interruptions, she reviewed the heady days behind and the challenges ahead. Excerpts from the interview...