Word: bus
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Dates: during 1960-1969
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...enduring a female experience as pregnancy. Surveys show that the average woman thinks about it for nine months before she decides to change her shade for the first time. In October, when Radiantly Reds will be marketed nationally, Gelb will offer plenty of encouragement by means of TV, magazines, bus and subway posters. "Every woman should be a redhead at least once in her life," Clairol will suggest. "Some lucky girls are born red," says another ad. "Others catch up." Of its $45 million advertising budget, the company is committing about $2,000,000 to Radiantly Red-four times...
...curtailed practically all major industrial programs. Only military expenditures were increased, by $140 million to an estimated $1 billion, exclusive of some of the hidden barter arrangements with the Soviet bloc. Nasser also increased the price of beer (by 50 a bottle), cigarettes (50 a pack), long-distance bus and railroad fares and admission to movies...
...bulldozing abandoned Arab shacks clustered around the walls of the Old City; they plan to replace the hovels with a park. In addition, the Arab portion of Jerusalem is rapidly being incorporated into the Israeli New City, under the direction of Mayor Teddy Kollek, 56. Unified water, telephone and bus services have been restored in Jerusalem, and the majority of Arab civil servants from the Old City have been given jobs in Kollek's municipal government. Thanks partly to the incorporation of suburban areas to the north and south, the city's population now stands...
...families (wives may take separate flights) and any group of ten or more. One of the most successful is Frontier's halffare standby plan, under which any passenger who cannot be accommodated on the first flight to his destination is guaranteed a seat on the next one. Even bus companies wince as Frontier boasts that "a bus ticket and $5" will buy a jet ride from Denver to St. Louis or Tucson or Billings, Mont...
...Haven's Cape Codder that whisked up from New York each Friday, returned each Sunday evening. Maine and New Hampshire, in fact, no longer have any passenger trains at all. As a result, the summer commuter quickly becomes a kind of involuntary transportation expert, inured to travel by bus, car, airplane and motorboat. Sometimes it's a long day's journey in order to spend little more than a day with the family...